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THE EMPIRE STRIKES BACK
Steve Shannon Mark it down in your calendars, PR pros: Monday April 6th is when news media publishers said “enough is enough” with the turmoil shaking their industry and begun to strike back. The...
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Entertainment Companies Step Up: Online Video Watching Now More Popular than...
The good folks at Facebook and Twitter can rest easy, the fact that online video watching edged out social networking in a recent survey by Pew Internet and American Life Project is just a testament to...
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PR Resolutions and Goals for the New Year
Flickr Image: Gavin Luhrs As I began to think about the topic for this first post of the New Year, I thought about my goals and aspirations. (Colleen Flood, my colleague here at BurrellesLuce had...
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Names (Mom and Google) You Trust Sometimes Lack Accuracy
Flickr Image: bunchofpants If you don’t know what day your birthday is for 33 years what else may you not know? I was talking to my friend Frankie and he was relaying the story about how he celebrates...
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Google Nexus One – AP Case Study
By: Stephen Lawrence* As readers of the BurrellesLuce Fresh Ideas blog are already well aware, search engine giant Google is no longer making the Associated Press’ content available through its search...
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Google Alerts and AP Coverage of Samantha Critchell: A BurrellesLuce Experiment
by Stephen Lawrence* Flickr Image: ClickyKBD To follow up on my previous post regarding Google’s (non)-coverage of Associated Press content, I opted to take a more controlled approach for this...
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News Organizations Sometimes Bend the Rules of Engagement to Keep Up with...
The 24 hour news cycle is nothing new. It started in 1980 with the launch of CNN, the very first 24 hour news channel. Prior to cable news we relied on the newspaper, radio, or the evening news...
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Inside a Las Vegas Newsroom: PRSA Western District Conference 2011
Last week, in the midst of all the flooding here in southeast Missouri, I was fortunate enough to be able to get away to the desert for a few days and attend the PRSA Western District Conference. One...
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Top Five Most-Read BurrellesLuce Fresh Ideas Posts in May 2011: Twitter Chat...
Twitter Chat Transcripts BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place. MySpace vs. Facebook:...
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Pitching Tips from Washington, D.C. Assignment Editors
3/13/12 Know your subject, know the outlet you are trying to pitch and its audience, and have some “news” sense—that was the message from four of Washington’s top editors to over 100 public relations...
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Experiment in Social Media by ‘Communicating the Experience’
Flickr Image: Capital Communicator - 9/18/12 PRSA-NCC panel on Communicating the Experience featured Heather Freeman, Heather Freeman Media and Public Relations, moderator; Garrett Graff,...
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Copyright Matters: Dow Jones Sues News Aggregator Ransquawk for Misappropriation
Last night, The Wall Street Journal reported that their parent company, Dow Jones & Co. sued Real-Time Analysis & News Ltd., a financial news aggregator service known as Ransquawk, for illegal...
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U.S. Copyright Compliance Eyes Asia-Pacific
A sweeping 12-country free trade agreement that is now being negotiated is much more than an attempt to open markets: It also has a significant copyright component. Trans-Pacific Partnership (TPP), in...
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Inside the Minds of Journalists: Tips and Insights From the Media
film screenshot by unknown, in public domain via Wikimedia Commons In the modern era of newsrooms, journalists are trying to get out more stories, capture distracted audiences, and work within a...
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